BDMG is a regional state bank serving SMEs (Small and medium-sized enterprises). They chose HubSpot as the best platform to support their expansion and rebranding strategy.
To reach owners of SMEs (Small and medium-sized enterprises) in a friendly, simple way, using content to establish a permanent relationship with clients, prospects and the community at large.
Being more flexible and easy to use than their previous website, the blog built on HubSpot was chosen as the content hub to reach their target audience with educational content.
The blog has since become one of the more important touchpoints in the customer experience, and a valuable asset for the company. It reached and handled a peak of traffic during the pandemic, when the number of unique visitors more than tripled.
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