We wanted to create a cleaner, more modern design for this site as well as create clear funnels for each of their ideal customers. It was also important to have a template where team members could easily update pages and create campaigns.
The previous site was confusing to navigate and difficult for the team internally to update.
By recreating and redesigning the site in the HubSpot CMS Enterprise, we were able to improve their user experience and clean up their web presence. We implemented 301 redirects for any outstanding pages and were able to significantly reduce the number of URLS.
Since the launch of their new site, the client has seen increased lead generation and is enjoying an improved user experience.
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