Friedrich's website was redesigned on the HubSpot Content Hub with a more modern design, and the ability for the users to self select their persona (out of 6) which sends them down the correct buyer's journey. The site includes product pages, dynamic content stored in HubDB, and a Dealer Locator.
Friedrich was facing the challenge of being able to display the same products with different details for both Consumer and Professional buyers and to implement a Dealer locator.
We built a solution that would allow the user to easily know which path to go down when they landed on the homepage. We used HubDB to store, maintain, and present products and product spec sheets that update from time to time. Due to industry regulations, the old spec sheets need to remain available, in addition to the new spec sheets. Finally, we created a Dynamic Dealer Locator page for both consumers and professionals. We built HubSpot Flexible Templates to make page building easy.
The website launch was a huge success for the company, and it's internal sponsors. Their marketing team has been able to easily maintain the website, launch campaigns, and increase exposure.
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