Problem the company had:
GE Healthcare Command Centers had no web presence and needed to showcase itself in a competitive marketplace. There was no central point of truth for content : articles, blogs, videos, press releases, events, etc. No support for multiregion content.
The Hubspot CMS solution:
The website features extensive HS customization, data driven pages, and podcasts built using HubDB and server-less functions. Extensive use of custom templates and modules. Content filtering was also a biz requirement. Users can filter content based on product, global region, client, etc. The competitive marketplace requires supporting sales teams with rapid turn-around times and quick pivoted. We believe the HS platform allows us to support the team in ways other CMS/CRM solutions can't.