HubSpot CMS | GE Healthcare Command Centers

Real Time Healthcare homepage - background animated video

Details:

Company name:

Ascedia

Overview:

GE Healthcare Command Centers sought a new web presence, US first, then global. The HubSpot platform was picked for its cutting edge features and developer friendly environment. The website features extensive use of video/rich content and is closely tied to Vimeo. In addition, the website features a HubSpot built podcasting system based on HubDB and serverless-functions. Use of cookies/personalization to show content to internal sales reps only. Multi-lingual/region content also a requirement.

Problem the company had:

GE Healthcare Command Centers had no web presence and needed to showcase itself in a competitive marketplace. There was no central point of truth for content : articles, blogs, videos, press releases, events, etc. No support for multiregion content.

The Hubspot CMS solution:

The website features extensive HS customization, data driven pages, and podcasts built using HubDB and server-less functions. Extensive use of custom templates and modules. Content filtering was also a biz requirement. Users can filter content based on product, global region, client, etc. The competitive marketplace requires supporting sales teams with rapid turn-around times and quick pivoted. We believe the HS platform allows us to support the team in ways other CMS/CRM solutions can't.

Results:

Dramatic increases in user engagement - from traffic, to marketing contacts, to sales leads. Growing numbers of traffic and interest month over month. Rapid, error-free publishing, aligned to corporate legal governance and sales team expectations.