Using digital technologies and natural microbiology to improve farmers' sustainability, Indigo Ag is an innovative company that is benefiting thousands of growers across millions of acres due to their systems approach to innovation. Indigo Ag came to New Breed looking for a site design and development. What they walked away with, was improved brand consistency and a state of the art website. The site boasts 100s of pages, some of which have advanced functionality in the form of interactive maps and animations. Each page shows a great attention to detail in the design and also in the content provided at each stage. The end result is a robust website that has easily digestible content.
Indigo Ag sought to improve the quality of its website and online presence. This started with a new website design with a ton of new pages to showcase their new offerings.
The problem was that the company had outgrown the original website. There was a need to improve the brand and accessibility of information on the company and their services. First and foremost, we started to build a solid foundation for the site. This meant identifying and understanding the main personas for the site, and then customizing the site to their needs. Once we had the personas, we took a careful approach to navigation elements/layout, template design and page creation.
Increase in online visibility, increase in pages, increase in page views, increase in ranked pages, and a more consistent brand.
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