As a previous Bluleadz client, the Strety team returned with an exciting new adventure: launching their new brand and performance management software. Keeping the user experience and customer journey in mind, Bluleadz designed and developed a beautiful modern website with intuitive navigation, fleshed out the creative vision for their digital presence, and executed robust content marketing and SEO strategies to get them off the ground fast.
The Strety team worked with Bluleadz as members of BrightGauge, which sold to Continuum in 2018. They were eager to launch their performance management software as a new standalone business, but needed a new brand and website to get started.
The Bluleadz team helped with honing Strety's marketing efforts. As the products are launched in beta, the main goal is clear – adopt SEO best practices while consistently blogging to drive brand awareness for their target audience and generate beta testing requests. The website was clean, user friendly, and highlighted their software in a visually creative way.
The Strety website delivers a streamlined, intuitive user experience so visitors can find the information they need easily. It also showcases the easy-to-use, purpose-built product that helps companies better manage their team.
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