Safetybank approached Blend seeking a modern website that would help them promote their cutting-edge health and safety management SaaS solution to their target demographic. At the same time, they required a marketing partner with the knowledge and expertise to execute a robust content marketing campaign built around high-value long-form content. The campaign needed to leverage relevant search terms to increase website traffic, while establishing a clear brand identity.
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Safetybank had a great product but struggled to market it effectively. Their website was dated, generic, and failed to reflect the innovative nature of their product. Additionally, they struggled to attract relevant, organic traffic.
Blend created a visually striking and distinctive website that utilised an intuitive site architecture, centred around Safetybank’s three main target industries, to streamline the user experience. Screenshots and custom imagery were used to further improve the UX and establish a clear brand identity. We complemented the updated design with a structured content strategy, designed to leverage high-value industry search terms — driving new organic traffic to the site and boosting conversion rates.
Since publishing Safetybank’s new website in August 2019, organic traffic has increased by 164%. Over the same period, demo bookings have risen by 400%, while conversion rates have enjoyed an even more impressive upturn of 600%.
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