Targeted redesign for brand awareness and community outreach

Bringing together a Corporation and its Community. Coca-Cola Beverages Northeast uses HubSpot to increase its community relationships with local customers and resellers.
Home

Details:

Company name:

Coca-Cola Beverages Northeast

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Coke Northeast was looking for a complete website rebrand and redesign that would enable them to strengthen outreach and awareness within the community they love. The objective was to use HubSpot to build a site that was an effective tool for recruiting new employees, communicating with vendors and distributors, as well as show their commitment to the community in which they operate.

Problem the company had:

The original site had little to no connection between the Coca-Cola brand, community and its thousands of employees. The platform pre-HubSpot was not much more than brochureware template providing no content management or analytical capabilities.

The Hubspot CMS solution:

The complete redesign was built around the concept of showcasing life at Coca-Cola. All imagery was shot onsite with actual employees of Coke Northeast. The essence of this was to capture Coca-Cola's deep community ties and core culture. We built and implemented a product listing powered by HubDB to allow both marketing and sales to easily demo the product to new and existing vendors. We also leveraged Instagram's API to bring further social community elements into the site.

Results:

The result rebrand and new HubSpot site increased traffic and community reach. Engagement with the site has also increased as vendors, applicants and community members alike are able to interact with the core brand.

Details:

Company name:

Coca-Cola Beverages Northeast

Region

United States

Industry:

Manufacturing

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Manufacturing HubSpot CMS website examples:
A complete website rebuild to improve performance A complete website rebuild to improve performance
Manufacturing
Company: Projects 4 Roofing
Agency: Whitehat Inbound Marketing
Projects4Roofing are a conservatory roofing company based in East Anglia. A well established and professional conservatory roof conversion company, they needed to improve their website performance.
Report this listing
Lead Generation Success with Resinwerks Website Redesign Lead Generation Success with Resinwerks Website Redesign
Manufacturing
Company: Resinwerks
Agency: No Bounds Digital | Enterprise, Growth Suite, Onboarding, CMS, CRM, Journey Based Advertising
We removed the ecommerce to focus on the B2B buyer personas as their targeted personas do not want to make purchases online. SEO and technical aspects of the website got a facelift. Our gating strategy immediately delivered results.
Report this listing
Eichenberger Gewinde AG goes Inbound Eichenberger Gewinde AG goes Inbound
Manufacturing
Company: Eichenberger Gewinde AG
Agency: BEE Inbound
Eichenberger was looking for a partner who understood the industry and had the necessary skills in conception, strategy and implementation. Inbound marketing seemed to be the right approach for the digital future.
Report this listing
iCONN Systems Growth-Driven Website Design iCONN Systems Growth-Driven Website Design
Manufacturing
Company: iCONN Systems
Agency: Kuno Creative
iCONN Systems partnered with Kuno Creative in 2016 for a website redesign and expanded their services to reflect company growth. Their website has been updated to include a Shopify website, web page refreshes, and interactive content development.
Report this listing
Highlighting Custom Case Capabilities While Promoting E-Commerce Highlighting Custom Case Capabilities While Promoting E-Commerce
Manufacturing
Company: Cases By Source
Agency: Kuno Creative
Cases By Source, a custom case designer and manufacturer, wanted to improve the user experience on the custom side of their website while maintaining their strong SEO value on the e-commerce side.
Report this listing