PhoenixBio is revolutionising animal models in preclinical research. Its chimeric mouse model with a humanized liver allows researchers to boost the translational qualities of drug discovery and development projects. PhoenixBio’s previous website, built on WordPress, didn't communicate its ground-breaking product to an international audience. It needed a more universally accessible website with a fresh design, SEO-optimised copy, and clear calls to action.
PhoenixBio had outgrown its previous website. It hindered their ability to engage a global audience and showcase their ground-breaking products and research.
The website was migrated from WordPress to HubSpot. Blend redesigned the site to create a fresh, cleaner look, with prominent calls to action throughout. We created bespoke animations with flowing particle effects for the hero image and call-to-action banners. Our partner BioStrata rewrote the copy, optimising it for SEO and an international audience. The website structure was reorganised for easier navigation, with a new resources hub, cases studies, and blog created using HubDB.
The new website appeals to an international audience. It offers an improved user journey with clear calls to action to support lead generation. The design and animations create a distinct brand identity and better reflect PhoenixBio’s work.
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