The client wanted a cleaner site, both in design and structure, that would make the experience overall easier and more enjoyable for visitor. It was important that the site emulated the professional and luxurious, yet approachable feeling of the company. The site needed a clean, easy to navigate menu and site structure that would make it easy for users to find the information they needed.
The previous site was difficult and confusing to navigate, and the user experience was not ideal. Information was spread out across many pages and was not centralized.
We created a website that used a simple yet fun design to showcase important information in a clean and easy to digest manner. The new site had a very clear site structure and a logical flow of information.
Since the new site launched, the client has seen a rise in organic traffic and leads. The site has become an educational resource for both customers and prospects.
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