A result of the digitalisation is a higher demand on technology. Further it is essential to merge design with a simple user guidance. We at glaswerk Consulting GmbH are pleased to support our longtime customer BSW SECURITY AG in exactly these aspects. Within the project we have managed to combine the needs of our customer with those of their users.
Before the relaunch the download area and the general design was outdated. Furthermore the homepage was not optimized on the users needs – it wasn't immediatly evident which products and services BSW SECURITY AG covers.
Besides the new and fresh design we optimized the navigation of the user. We have managed to cover the demanding requirement of the complex download area with a customiszed solution. The document search function enables users to reach a goal very quickly with keywords. Important documents are automatically visualized by activating a checkbox in the backend of HubDB. The CMS itself is built as easy as possible to enable the team at BSW SECURITY AG to do changes by themselves.
Since the relaunch the website is generating more leads and the interactions are increasing. The brand values are communicated effectively and we have achieved to build trust on the website. Last but not least: Users find what they are looking for.
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