Foundation IT didn’t like their old website. They felt that it didn’t accurately represent their people, their process, or their offering. Recognising that they operate in a congested marketplace, they wanted to present a clear brand message to attract specific kinds of customers. This required a new design perspective, a radical shift in tone of voice, and dedicated service pages that don’t just say what they offer, but why they believe their customers need it.
Foundation IT had outgrown their old website. As a marketing tool, it didn’t align well enough with the current sales approach. They needed something that reflected how their sales team engaged with their customers to reinforce their key message.
The key to getting this right was to absorb how Foundation IT spoke to their customers and thought about their offering. The IaaS space is dense and it’s hard to sell on service because it’s the same everywhere. Foundation IT sell on vision and values.Through discovery sessions we dissected their approach and created a new website, logo, and branding. Supported by a design that’s as bold as their tone of voice, CMS Hub sits underneath and makes it easy to manage the new leads.
The new site stands out from the IT crowd with bold colours and an abstract style. We’ve seen a 4-fold increase in overall traffic, including a 50% increase in organic traffic. Most importantly for Foundation IT, the site talks the way they do.
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