A Unique Look For A Brand That Wants To Shake Up Its Sector

Foundation IT aren’t like other IT companies and they wanted a website to show it. With a design dramatically different from the competition, supported by CMS Hub, we brought something new to the IT industry.
No corporate blue, no stock imagery. Foundation IT’s site is as unique as they are. Animation draws the eye, images of the team add the personal touch.

Details:

Company name:

Foundation IT

Industry:

IT / Security

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Foundation IT didn’t like their old website. They felt that it didn’t accurately represent their people, their process, or their offering. Recognising that they operate in a congested marketplace, they wanted to present a clear brand message to attract specific kinds of customers.

This required a new design perspective, a radical shift in tone of voice, and dedicated service pages that don’t just say what they offer, but why they believe their customers need it.

Problem the company had:

Foundation IT had outgrown their old website. As a marketing tool, it didn’t align well enough with the current sales approach. They needed something that reflected how their sales team engaged with their customers to reinforce their key message.

The Hubspot CMS solution:

The key to getting this right was to absorb how Foundation IT spoke to their customers and thought about their offering. The IaaS space is dense and it’s hard to sell on service because it’s the same everywhere. Foundation IT sell on vision and values.Through discovery sessions we dissected their approach and created a new website, logo, and branding. Supported by a design that’s as bold as their tone of voice, CMS Hub sits underneath and makes it easy to manage the new leads.

Results:

The new site stands out from the IT crowd with bold colours and an abstract style. We’ve seen a 4-fold increase in overall traffic, including a 50% increase in organic traffic. Most importantly for Foundation IT, the site talks the way they do.

Details:

Company name:

Foundation IT

Industry:

IT / Security

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More IT / Security HubSpot CMS website examples:
Redesign of Padok's website to generate qualified leads Redesign of Padok's website to generate qualified leads
IT / Security
Company: Padok
Padok wanted to expand its business and called on Make the Grade to help it grow. The challenge was to create a new website to match Padok's ambitions in order to get qualified leads. Here are the different steps of this great transformation.
Report this listing
Cybersecurity Company Triples Leads with HubSpot Redesign Cybersecurity Company Triples Leads with HubSpot Redesign
IT / Security
Company: BitLyft
Agency: Revenue River
Full ground-up website redesign and development onto HubSpot CMS for a cybersecurity company that had rigorous compliance and security requirements for both their vendors and their CMS platform.
Report this listing
Website redesign in precision agriculture to generate leads Website redesign in precision agriculture to generate leads
IT / Security
Company: Dilepix
Dilepix wanted to modernize its brand by opting for a conversion website instead of a showcase site. A new inbound medium allowing them to evangelize and convert the target audience into qualified leads in a B2B niche market.
Report this listing
Renewing a Tech Firm’s Website to Showcase Differentiators Renewing a Tech Firm’s Website to Showcase Differentiators
IT / Security
Company: Think|Stack
Agency: SmartBug Media
Discover how we refreshed a tech firm’s online image with custom designs, simplified their website hierarchy to help customers learn about its services, and shared their trust-driven partnership style with new copy.
Report this listing
Netrics AG: Fusion and Migration Netrics AG: Fusion and Migration
IT / Security
Company: Netrics AG
Agency: BEE Inbound
In 2020, the Tineo AG, nexellent AG and Netrics AG joined forces to bundle their expertise. For this purpose, a new corporate website had to be created and the HubSpot portals had to be migrated.
Report this listing