Overview:
Cazoo, a UK online car retailer, needed a refreshed website after acquiring Cazana. In just four weeks, Inbound FinTech developed a new HubSpot Content Hub build using Cazoo’s designs, with new templates for webpages, landing pages, and blogs, plus animations for better engagement. HubDB was used for the resource section, and a unique search bar was added to the menu. IFT’s agile process allowed client reviews during development, ensuring quick, high-quality delivery.
Problem the company had:
After acquiring Cazana, Cazoo needed a new website to align with their rebrand and integrate vehicle pricing data. The project required a quick turnaround to ensure the website matched the brand’s vision while maintaining a seamless user experience.
The Hubspot Content Hub solution:
Inbound FinTech developed a HubSpot Content Hub site using Cazoo's design assets. This included new templates for webpages, landing pages, and blog posts. IFT added subtle animations to increase engagement, used HubDB for resource management, and implemented a unique search bar in the menu for improved navigation. The agile development process allowed for client reviews while the site was still being built, ensuring fast delivery without sacrificing quality.
Results:
The refreshed Cazoo website aligned with the rebrand, offering an engaging, user-friendly experience. The new search bar and templates improved usability, while the quick turnaround ensured seamless integration with Cazoo’s marketing.