BitLyft needed help re-platforming their website from WordPress to HubSpot. They were already using Marketing Hub, so it made sense to bring the website over to the CMS for centralized management and streamlining both sales and marketing operations.
The website had never driven a single closed opportunity. 100% of BitLyft’s portfolio of business had come through referrals. Additionally, the current CMS was hard to manage, struggled with performance, and required continuous maintenance.
Our solution was to redesign the website into CMS Hub Professional. With a ground-up strategy to target defined conversion paths, we aimed to reposition BitLyft’s platform BitLyft Air at the forefront of a holistic solution. We also wanted to increase BitLyft’s authority by strategically positioning case studies, white papers, and other premium content unique to each page that was contextual and supported the overall page topic.
With an increase in all important KPI's, we were happy to see our approach worked. We were able to increase the average time on page, and improve conversion percentages of form submissions which lead to a hockey stick growth curve of new contacts.
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