Cybersecurity Company Triples Leads with HubSpot Redesign

Full ground-up website redesign and development onto HubSpot CMS for a cybersecurity company that had rigorous compliance and security requirements for both their vendors and their CMS platform.
Homepage post brand update

Details:

Company name:

BitLyft

Region

United States

Industry:

IT / Security

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

BitLyft needed help re-platforming their website from WordPress to HubSpot. They were already using Marketing Hub, so it made sense to bring the website over to the CMS for centralized management and streamlining both sales and marketing operations.

Problem the company had:

The website had never driven a single closed opportunity. 100% of BitLyft’s portfolio of business had come through referrals. Additionally, the current CMS was hard to manage, struggled with performance, and required continuous maintenance.

The Hubspot CMS solution:

Our solution was to redesign the website into CMS Hub Professional. With a ground-up strategy to target defined conversion paths, we aimed to reposition BitLyft’s platform BitLyft Air at the forefront of a holistic solution. We also wanted to increase BitLyft’s authority by strategically positioning case studies, white papers, and other premium content unique to each page that was contextual and supported the overall page topic.

Results:

With an increase in all important KPI's, we were happy to see our approach worked. We were able to increase the average time on page, and improve conversion percentages of form submissions which lead to a hockey stick growth curve of new contacts.

Details:

Company name:

BitLyft

Region

United States

Industry:

IT / Security

HubSpot Products:

CMS Hub Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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