Complete website redesign inside the HubSpot Content Hub. The client wanted a modern site that focused on the lifestyle of their communities. By redesigning the site to highlight the lifestyle offered at the community, the experience became more fluid and enjoyable for users and ultimately resulted in more lead generation.
The previous site was outdated and did not have strong, enticing content. The client wanted a modernized site that was lifestyle focused and accurately communicated their services and values.
Using the HubSpot Content Hub, we designed a new site that displayed content in a clear and enticing way for users. By changing the messaging and imagery to focus more on the lifestyle of the community, we were able to create a site that selled a way of life, not just a retirement community.
Since the launch of the new site, the client has experienced an increase in online lead generation. Through the use of strategically placed forms, landing pages, and messaging the new website provides clear pathways for users to take, leading them towards becoming leads for the sales team.
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