Castle & Cooke mortgage came to Revenue River for a website redesign. But through discovery, we identified a major opportunity to help streamline business processes as well. The website needed to increase lead gen and overall engagement. Additionally, the team was managing their locations and loan officers in a scattered framework of a disconnected website, database, and even excel files.
The current website was stale and not helping serve the business. Updating content was cumbersome and trying to manage the additions, removals, and edits of various branches and the staff was a major time suck for the client.
We did a full ground-up redesign strategy that really focused on their 3 primary personas: Refinance, 1st-time purchasers, and experienced homeowners looking to purchase their next home. Additionally, we built several HubDB's to centralize management of branch locations and loan officer information. We then feed this dynamically throughout the site to reduce the need for manual page updating. Then we built 4 custom calculators to increase engagement and empower users to work with the site.
The capabilities gained by the client helped streamline the business processes and reduce overhead on a lean marketing team. Updating the bulk of content on the site was easy and the personalized footer resulted in increased leads direct to LO's.
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