HubSpot CMS | Renewing a Tech Firm’s Website to Showcase Differentiators

Custom illustrations offer a unique way to showcase Think|Stack’s services and values while remaining approachable and professional.

Details:

Company name:

Think|Stack

Web Design Agency:

Name:

SmartBug Media

All examples from: SmartBug Media

Reviews:

539 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

Think|Stack approached SmartBug Media® to develop a website that brought its brand to life through custom illustrations, intuitive design, and streamlined copy to better showcase its services and demonstrate its unique, trust-driven partnership style. Republished with fresh custom illustrations, a remapped website structure, and updated web copy, Think|Stack is better able to speak to its target customers and explain its wide range of technology services.

Problem the company had:

Think|Stack’s previous website did not have a clear hierarchy, lacked easy-to-navigate menus, and used content that made it hard for customers to understand their services, value proposition and differentiators.

The Hubspot Content Hub solution:

Working closely with the client team, SmartBug Media wove Think|Stack’s voice, values, and vision into every part of its new website. The result is a new web presence that matched Think|Stack’s innovative, people-first style, used custom illustrations and refreshed copy, and presented a more intuitive site hierarchy to help potential customers easily connect with their services.

Results:

Think|Stack’s website now boasts: - Custom images that display Think|Stack’s values while remaining approachable and professional - A new structure to help customers learn about their services - Streamlined copy to better tell Think|Stack’s story