Overview:
This new website was designed as one of the branding initiatives of the Lancaster Country Club. It is designed to provide a luxurious and sophisticated online experience no matter if the visitor is a prospective or existing member. Visitors can learn more about the club, membership options, golf, other amenities, events, A Defining Moment project, and get in touch with the club management in a seamless online experience.
Problem the company had:
Lancaster Country Club is not your father's country club! This new, modern website aligned the brand's focus on the next generation of first-class amenities creating a family-friendly membership experience unparalleled in the region.
The Hubspot CMS solution:
No Bounds Digital designed and developed the new web experience for Lancaster Country Club. Together with the client, we established a new organization of pages. We created and implemented a design that reflects the luxurious, sophisticated, and modern feel the client was aiming for while keeping some traditional elements of the familiar brand. We also implemented dynamic elements to the pages to make them interactive and interesting.
Results:
The website launch from June 3rd to 21st resulted in 7,274 sessions and 43 new contacts. In addition to an experience that better aligns with the Lancaster Country Club brand, visitors found a GT Metrix grade "A" performing website.