As part of the branding project, we looked at the design and structure of a new website for our client. We wanted the look to be bold and eye-catching, yet sophisticated in terms of UX. We took a modular approach to the layout and structure and, once approved, the site was built on the Content Hub. This process was slick in its progress and took around 2 weeks to complete. The client couldn’t have been happier with the outcome and is delighted with the ease of use of Content Hub.
The client’s website was dated. It didn’t present a compelling proposition or provide a digital platform from which to optimise lead generation and conversion activities. They wanted to align the look of their website with their brand proposition.
The site was built using a modular approach to page design and layouts, providing the client's in-house team with the ability to easily create new pages without the requirement for external resources. The site was integrated with the CRM and workflows were built off the back of form submissions, ensuring leads and enquiries were handled by the right people in the shortest time possible. As part of the wider inbound marketing strategy, CTAs were created and optimised throughout the site too.
Our client experienced a hugely positive impact in launching their Hubspot website, including: 526% increase in lead generation form submissions 47% increase in website traffic 15% reduction in bounce rate 13% increase in time spent on the website
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