HubSpot CMS | Designing a Rich Narrative for a Regional Credit Union

We implemented some easy-to-use HubSpot CMS features, which allow iQ Credit Union to easily complete day-to-day updates on rates, images, and other modules across the website.

Details:

Company name:

iQ Credit Union

Web Design Agency:

Name:

SmartBug 🚀 CRM, RevOps, Marketing & Integrations

All examples from: SmartBug 🚀 CRM, RevOps, Marketing & Integrations

Reviews:

771 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

iQ Credit Union sought to transform its website to reflect its unique brand and deliver a top-notch experience for visitors. SmartBug’s approach was twofold—update the visual and textual narrative while implementing easy-to-use HubSpot Content Hub features that would allow the iQCU team to update and scale the site as needed.

Problem the company had:

As a financial institution, iQCU needed the ability to easily update daily interest rates and upcoming events on its website, as well as the functionality to grow as the organization did.

The Hubspot Content Hub solution:

SmartBug integrated Pacific Northwest-themed identifiers of the iQCU brand throughout the website, and crafted a written and visual narrative that reflects the organization’s values. Using HubDB, we also designed a location finder, with a map and list views, to provide branch information to customers. Our design and development teams built custom menus to deliver even more user-friendly functionality to website visitors.

Results:

Besides the brand emphasis and enhanced UX we introduced to the website, SmartBug created a custom library module, thus allowing iQCU to easily and impactfully expand its website as needed.