Feefo, a customer review platform, faced challenges due to the large volume of legacy content and modules on their HubSpot Content Hub. To enhance functionality and user experience, Inbound FinTech upgraded legacy modules for better integration with HubSpot’s features. IFT redesigned key pages, including the homepage, product, pricing, and footer modules, and added a new mega menu. The solution improved performance, design, and usability, offering Feefo a more optimised, user-friendly experience.
Feefo had a large amount of legacy content and modules on HubSpot, which made updating the website challenging. The company needed to upgrade legacy components to improve functionality without disrupting the site’s design or structure.
Inbound FinTech’s solution upgraded Feefo’s legacy HubSpot modules to better leverage the platform's features, ensuring both front-end and back-end components followed best practices. This led to refreshing multiple site pages. IFT redesigned the homepage, product, and pricing pages, and implemented new templates for the mega menu and footer. Global module upgrades enhanced performance and user experience without compromising functionality.
Following the website revamp, Feefo saw improved functionality, a more streamlined user experience, and enhanced performance. The new page designs and upgraded modules aligned with their goals of improving usability, traffic, and customer engagement.
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