HubSpot CMS | BSO - Empowering Global Brands with HubSpot CMS

BSO's new website homepage

Details:

Company name:

BSO

Overview:

BSO, a global leader in network infrastructure, partnered with Inbound FinTech to redesign its website following a rebranding. The goal was to create a modern, user-friendly site that communicated BSO's innovative solutions. We implemented a custom interactive network map, dynamic mega-menu, and solutions selector, optimising UX/UI for smooth cross-device navigation. The new site enhances lead qualification, empowers BSO’s Marketing and Sales teams, and supports future scalability.

Problem the company had:

BSO needed a website that reflected its rebranding and communicated the innovative nature of its network infrastructure solutions. The site had to be user-friendly, easy to navigate, built for growth, and empower Marketing and Sales to qualify leads.

The Hubspot Content Hub solution:

IFT redesigned BSO's website focusing on usability, innovation, and scalability. The site features a dynamic mega-menu, a custom interactive network map with HubSpot integration, and a solutions selector to highlight industry offerings. We applied BSO’s rebranding and optimized the user journey with a refined sitemap and intuitive UI. Custom modules, landing pages, and email templates were developed to support lead qualification and sales enablement, all built on HubSpot’s secure CMS for growth.

Results:

After launch, BSO saw improved navigation, clearer communication of solutions, and a more streamlined user journey. The new site empowered Marketing and Sales teams to qualify leads better, driving engagement and supporting growth.