CrediAuto contains models of the different car brands that are sold in Guatemala. Users can filter the search for their ideal car by brand, vehicle type and price, and characteristics. Each individual vehicle it has a calculator where the user can calculate the financing fees that the bank can provide to pay for a new car, then it sends to a form where he adds personal data to that the bank contacts them and can pre-qualify for a loan and then direct it to the dealership to bring their car.
In Guatemala a massive autoshow is held every 2 years where each brand presents new models. Banco Industrial wanted to a 24/7 car event where users could find new car alternatives and provide a financing option on the same platform to acquire them.
With the support of the dealerships in Guatemala, a database of the vehicles they wished to display on the site was created. Banco Industrial gave the guidelines for the database, the formulas for the credit calculators and Niu Marketing built the CrediAuto tool within the HubSpot Content Hub. All the design, development and layout of the site was done from scratch, always accompanied by the area in charge of car loans at the bank.
Since the site launched (November 13, 2019) the bank has received more than 75 monthly requests for new car credits. CrediAuto has become a digital channel to promote financing to acquire a new vehicle, placing Banco Industrial at the technological forefront of the Guatemalan financial industry.
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