Heartland Bank needed a website that would provide the functionality expected from a modern bank on an adaptable platform that could be scaled for future growth.
Heartland Bank needed to improve its digital branch to be technological market leaders, improve website usability and improve its current digital infrastructure. In the previous year, their bank website experienced a 150% increase in mobile and tablet visitors. Their marketing goals were to drive traffic to the website, capture leads, and nurture those leads while maintaining security measures imperative to financial institutions.
We built a custom website to meet the needs of the marketing team and the end-users. Leveraging the Content Hub, Media Junction® was able to build a website capable of giving Heartland Bank visitors tailored experiences using “smart content”. Visitors could select from multiple products, locations, and types of banking products that best fit their needs and easily navigate to the areas of the site they were searching for. Developing custom calculator functionality provided even more value to bank patrons looking for immediate financial insight.
"Media Junction built a site that truly can be adapted to our future digital needs. I highly recommend working with the team at Media Junction, especially if you are in the financial services industry." -Jameon AVP/Marketing Director
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