Bermudiana needed a website to market something that was just a design on a piece of paper. They needed to establish trust. They needed to promote the location and lifestyle. They needed accurate, timely and insightful information from the website as well as peace of mind that it gave a top-tier experience to those visiting it. It needed to arm the sales team with the right knowledge to only spend their time talking to worthwhile prospects. All while, taking an agile and flexible approach.
Even asking people to point out Bermuda on a map can be tricky. Add in the complexity of trying to market some properties that arenโt even built yet and you already know designing a successful website is going to be tricky.
Everyone involved in the project knew that a combined Inbound and GDD approach made total sense. We launched with a tiny launchpad site and phased the growth of the site from there - to match the ongoing progress of the development project itself. Fast-forward to the launch of the full launchpad site in September 2019 and all sides have gotten into a smooth way of working.
The expectation was to sell 90 properties over 4 years - weโve already got one sold and almost 40 SQLs in just one quarter. Weโre still in the early days of this whole project, but the signs are overwhelmingly impressive.
Share
Facebook
Twitter
LinkedIn
Email