While you focus on finding your new home, hypotheek.winkel compares loans for you at 25 banks. Hypotheek.winkel supports real estate buyers at every stage of the buying process. Hypotheek.winkel partnered up with leadstreet to design and implement an Inbound Marketing Strategy, and to launch their new HubSpot-website to increase visits, leads, and revenue.
The company needed a continuously filled pipeline to provide its stores with qualified leads. The website is used to help prospects, educate them, and facilitate the booking of appointments.
To setup hypotheek.winkel for success, we helped define their strategy by doing a series of workshops (Buyer Persona, Content/Inbound Funnel, Marketing & Sales alignment) before wireframing the website, then doing design and development. The funnel is omnipresent on the website, with lots of content, lots of conversion points (calculator, ebooks, checklists, etc.), and a clear path towards making an appointment (the end goal). We created a store locator within HubSpot Content Hub for prospects to locate a nearby branch, connect with them and book a meeting, integrating with the Skedify.me scheduling software.For the hypotheek.winkel branch network we created an internal website for news, how to’s, and more.
The new website and strategy helped hypotheek.winkel get 219% more appointments, 204% more leads, grow their traffic with 213%, and improve their closing rate.
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