Lowell began their digital transformation journey last year with a re-launch of their consumer website, however, they also wanted to continue improving their online clients’ experiences. Following a competitive pitch process Lowell engaged with Prodo, and through an agile design and development process their first B2B website was created. It offers them new ways to showcase their work and results through dynamic content, insight event sign-ups and Account Based Marketing.
Lowell wanted to improve client experience by sharing its insights regarding debt purchasing and collections with its clients and prospects. It didn’t have a dedicated business website in the UK to be able to facilitate this.
Prodo carried out a scoping and requirements process with Lowell to fully understand their needs and wants for their new website. Keeping in line with the brand’s overarching Group guidelines, Prodo designed a dynamic CMS Hub website that built upon these concepts. Through utilising integrated HubSpot tools like smart content, drag-and-drop landing pages, lead flows and data capture points, the website is now geared towards developing both existing and new client relationships.
The new website generated over 2000 sessions in the first month, providing a platform for Lowell to communicate with their current client database as well as develop targeted contact nurturing with HubSpot’s Account Based Marketing tools.
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