Committed to inbound marketing, Sunspace Twin Cities wanted to continue to leverage HubSpot for their digital marketing efforts. Sunspace decided to work with Denamico to optimize and automate their sales process, update their website, improve conversion rates, and help them achieve their revenue goals.
Sunspace’s website pain points included terrible UX and design, confusing navigation, overwhelming amount of product offerings, no way to segment personas (homeowners vs. contractors), and a lack of branding for Sunspace products.
Denamico’s execution included four phases; redesigning the website to vastly improve UX and design, adding custom functionality and aligning the brand with it's luxury feel, streamlining product offerings and segmenting personas (contractors and homeowners), and incorporating video content throughout the website. Sunspace is now able to identify who their customers are, where they are coming from, and then segment them accordingly.
Since February of 2018, sessions are up 79% , visitors are up 101%, new contacts up 194%, and their revenue increased by 40% from February 2018 to February 2019.
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