Problem the company had:
Sunspace’s website pain points included terrible UX and design, confusing navigation, overwhelming amount of product offerings, no way to segment personas (homeowners vs. contractors), and a lack of branding for Sunspace products.
The Hubspot CMS solution:
Denamico’s execution included four phases; redesigning the website to vastly improve UX and design, adding custom functionality and aligning the brand with it's luxury feel, streamlining product offerings and segmenting personas (contractors and homeowners), and incorporating video content throughout the website. Sunspace is now able to identify who their customers are, where they are coming from, and then segment them accordingly.