Problem the company had:
The company entered a crowded industry in South Florida, with multiple competitors already ranking for related keywords. In order to increase visibility, they decided to embark on a content creation strategy, which included a robust pillar page.
The Hubspot Content Hub solution:
Using keyword research and meticulous content planning based on buyer personas, a comprehensive pillar page came to life, with a script of 2,000+ words broken into a reader-friendly format, engaging images, and animated explainer videos.
In addition, 10 subtopic blog posts, which delved further into details important to consumers in the consideration and decision stages, linked up to the pillar page to drive traffic back and forth between the two.