Problem the company had:
The QuVa site suffered from performance issues such as infrastructure that required excessive maintenance. The site also was unwieldy with changes to images or copy difficult to make and little integration with sales and marketing.
The Hubspot CMS solution:
The redesign began with a research and discovery phase that outlined specific pain points and set the foundation for future implementations. Using a coordinated approach that combined elements of SEO, UX, design, and development, Affirma migrated the QuVa site from WordPress to HubSpot and rebuilt user flows to better accommodate QuVa’s story and unique value proposition. Finally, Affirma integrated the site with internal platforms such as CRM and marketing automation,