QuVa Pharma contracted with Affirma Consulting for a website migration and refresh. QuVa Pharma felt their site was too static and wanted their site to be more engaging and dynamic with a more simplified IT and CMS infrastructure. Affirma migrated the QuVa site from WordPress to HubSpot, integrated the site with sales and marketing, and introduced improved user flows as well as SEO and CRO investments to drive increased traffic to the site and conversions to the organization.
The QuVa site suffered from performance issues such as infrastructure that required excessive maintenance. The site also was unwieldy with changes to images or copy difficult to make and little integration with sales and marketing.
The redesign began with a research and discovery phase that outlined specific pain points and set the foundation for future implementations. Using a coordinated approach that combined elements of SEO, UX, design, and development, Affirma migrated the QuVa site from WordPress to HubSpot and rebuilt user flows to better accommodate QuVa’s story and unique value proposition. Finally, Affirma integrated the site with internal platforms such as CRM and marketing automation,
QuVa completed their engagement with a newly redesigned website built on HubSpot. From enhanced security and streamlined internal workflows to an improved user experience and site speed, QuVa dramatically improved their site performance.
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