Simplifying EditCo Bio’s Brand with an Approachable Website

SmartBug Media created a brand-new website to accommodate a biotech giant’s marketing efforts.

Details:

Company name:

EditCo Bio

Industry:

Healthcare

HubSpot Products:

Content Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

EditCo Bio helps regenerative medicine leaders accelerate discoveries, drive therapeutic development, and advance global health. The company needed to build a website from scratch and approached SmartBug Media® for its HubSpot expertise. SmartBug® built a user-friendly site with engaging features, including a refined color palette, micro-animations, and hover effects. Given the technical nature of the bioengineering industry, the website was also designed to flex to unique content needs.

Problem the company had:

EditCo Bio is a spinoff of genome engineering company Synthego, so it didn’t have its own brand identity. To build the website, the company had to first tackle design challenges.

The Hubspot Content Hub solution:

Crafting a unique web presence meant establishing EditCo Bio as a unique brand. The website introduces modern purple- and blue-toned primary colors, as well as visual accents. Video backgrounds, animated transitions, and custom illustrations graphically convey the company’s complex biotech solutions. SmartBug also added features to enhance user engagement, such as sliders and hover animations.

Results:

Thanks to SmartBug, EditCo can use its website to support its marketing. HubSpot supports the company’s needs for maintaining a user-friendly website while laying the foundation for marketing automation.

Details:

Company name:

EditCo Bio

Industry:

Healthcare

HubSpot Products:

Content Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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