Redesign of Padok's website to generate qualified leads

Padok wanted to expand its business and called on Make the Grade to help it grow. The challenge was to create a new website to match Padok's ambitions in order to get qualified leads. Here are the different steps of this great transformation.

Details:

Company name:

Padok

Region

France

Industry:

IT / Security

Overview:

Redesigning Padok's website had several challenges, such as creating a new graphic identity with the objective of modernization. Then, flexible and easily editable modules were developed for the integration of content on CMS Hub. We took the time to train the Padok team to make them autonomous on the CMS. Finally, the site's performance was improved thanks to SEO techniques.

Problem the company had:

Padok wanted to increase its growth by improving its online visibility. To achieve this goal, a website redesign was necessary. The company was already using CMS Hub and wanted to become more proficient in its use of the platform.

The Hubspot CMS solution:

Make the Grade was able to respond to Padok's needs by taking several actions. First of all, a brand new colorful graphic charter was created, to modernize Padok's visual identity. We wanted to create a strong image, while preserving the platform's expertise. We also composed easily editable modules so that Padok teams could be autonomous in their adjustments to the CMS. To ensure a good positioning on search engines such as Google, our teams optimized the performance of the website.

Results:

The website redesign helped Padok in their growth. It allowed them to move into a new dimension. As proof, the click-through rate increased by +50% on the website. The objective was fulfilled both on the design part and the performance of the website.

Details:

Company name:

Padok

Region

France

Industry:

IT / Security
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