HubSpot CMS | Redesigning Wirtek’s website to drive inbound leads

Details:

Company name:

Wirtek A/S

Overview:

Our client went through a rebranding process and their focus shifted towards generating inbound leads. They needed a modern website to reflect the renewed visual identity and to help drive inbound leads and revenue. We worked with Wirtek in redesigning their website end-to-end: from gathering website requirements to website strategy, wireframing, design, and implementation. The new website addresses three different types of personas with clear conversion paths for each of them.

Problem the company had:

Prior to the website redesign, Wirtek had two different websites: a corporate website and a careers one. Both websites were built with old technologies, required constant fixes and were difficult to be managed by the marketing team.

The Hubspot CMS solution:

We chose HubSpot CMS for web development, so that the marketing team can have complete ownership of the website. The marketing team now can easily edit web pages and content, test calls-to-action or optimize forms. They now easily use the website in all digital campaigns and can track performance in HubSpot unified dashboard. We continue to support Wirtek with web operations, improving and optimizing existing pages or building new ones.

Results:

The new website now attracts inbound leads (the previous one had no inbound activity). The website features different conversion points for buyers at different stages of awareness.