Website redesign in precision agriculture to generate leads

Dilepix wanted to modernize its brand by opting for a conversion website instead of a showcase site. A new inbound medium allowing them to evangelize and convert the target audience into qualified leads in a B2B niche market.

Details:

Company name:

Dilepix

Region

France

Industry:

IT / Security

Overview:

The change of positioning chosen by Dilepix allows it to optimize the experience of its visitors through a coherent and fluid navigation while consolidating its technological expertise. A major challenge that translates into a striking design and a logical sequence of information allowing visitors to navigate from the homepage to the landing page. This experience was a real collective victory between our team and theirs in view of the excellent results obtained at the end of the project.

Problem the company had:

Before our intervention, Dilepix was looking to generate more leads in their niche. The redesign of their website became obvious in order to popularize their solution and their value proposition while guiding visitors towards a conversion support.

The Hubspot CMS solution:

To meet Dilepix's needs, we implemented several actions. The first step was to develop a competitive and inspirational benchmark in order to visualize what is best on the market and current trends. After that, we started the Inbound strategy by elaborating personas and buyer's journey and defining the site plan. Then, our team focused on the design with the realization of wireframes and mockups followed closely by the development of the website.

Results:

This website redesign has increased the number of qualified leads with an international extension. The teams are satisfied with the arrival of new hot contacts in the CRM and the acceleration of the sales process thanks to a conversion site.

Details:

Company name:

Dilepix

Region

France

Industry:

IT / Security
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