Breathe is the leading UK developer of HR SaaS for SMEs. The company approached Blend to redesign its website as it migrated from WordPress to HubSpot, with the aim of improving conversion rates across the funnel. As part of this project, we rebuilt Breathe’s lead-generating holiday calculator tool in HubSpot.
Breathe wanted new versions of its lead-generating website assets, so it could: - increase website traffic - improve the website’s SEO
Using the full power of HubSpot's CMS and marketing automation platform, we wrote, designed, and developed the functionality of the calculator from the ground up. When Breathe later rebranded, we redesigned the look and feel of the page as part of a site-wide redesign to reflect the new brand identity. Initially a gated feature, the calculator has since been un-gated to make it more accessible and drive further engagement.
The new version of the calculator has received over 500,00 views to date. When gated, it resulted in 42,554 form submissions. In the past 12 months, the calculator has been Breathe’s 4th most popular page for driving new free trials.
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