The project was planned as a speedboat. Due to the new orientation of the brand and the focus on lead generation, a new website had to be created. Together with a branding agency, a new design was first developed that was already aligned with HubSpot standards, but also contained custom functions that no theme could reproduce. A good balance of pragmatism in the decisions and quality was crucial in this project.
The marketing team was dependent on IT, as many adjustments to the website could not be made independently, which meant that a lot of content was no longer up to date. In-depth analyses, AB tests etc. were not possible.
To keep to the schedule, active communication between marketing, the brand team and us was necessary, and feedback had to be received and prioritized quickly. The Wire marketing team received comprehensive training in the use of the modules so that they could build the pages largely independently in HubSpot's staging environment. The number of URLs on the website was reduced enormously, which is why a smooth forwarding concept was essential.
- More acceptance by the target group thanks to realignment of the messages - More qualified inquiries thanks to better communication - Better control and optimization through extensive analytics
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