Founded in 2007, Labguru provides world-class software tools and services to scientists and organisations to make their research more productive. Blend was delighted to work closely with Labguru to design and develop a new, SEO-optimised website the company could be confident would increase its conversion rates.
Labguru wanted to up its game by creating a new website to strengthen its brand. The company especially aimed to capture more leads, as its current site wasn’t meeting its aspirations, so it turned to Blend for the support it required.
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Blend created a vibrant new website for Labguru that showcases the company’s new identity. This was designed to be highly appealing to the organisation’s target customers as well as providing a clear view of the products Labguru offers and the sectors it supports. A clean and straightforward design allows visitors to easily navigate the site, while reflecting the company’s customer-centric ethos and the accessibility of the Labguru platform.
The new website has fully lived up to expectations, delivering a steady increase in traffic and conversions, particularly bottom-of-the-funnel demo requests.
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