HubSpot CMS | A CMS Redesign and Digital Marketing Approach for Deko Pay

A CMS Redesign and Digital Marketing Approach for Deko Pay

Deko Pay, a UK payment platform, partnered with Inbound FinTech to enhance brand awareness and drive quality leads. IFT rebuilt their website, implemented strategic SEO, and leveraged HubSpot automation to attract targeted traffic and convert leads.

Deko Pay's New website homepage, with an enhanced design and functionality

Details:

Company name:

Deko Pay

Domain:

www.dekopay.com/

Company Size

Mid-market (25-200 employees)

Region

United Kingdom & Ireland

Industry:

Financial Services

Features:

Integrations / API Forms Landing Pages

HubSpot Products:

Overview:

Deko, a UK payment platform, partnered with Inbound FinTech to enhance its marketing strategy amid growing competition. IFT redesigned their website with a CMS rebuild, integrating SEO and HubSpot automation tools to boost brand awareness and attract targeted traffic. IFT’s approach included keyword discovery, competitor analysis, and persona development to optimise the site for lead generation. The result was a revitalised site that nurtures leads and drives conversions for Deko’s sales team.

Problem the company had:

Deko Pay faced rising competition and specific lender requirements, limiting its ability to meet its goals. To stay competitive, the company needed to enhance its marketing strategy, improve brand awareness, and generate higher-quality leads.

The Hubspot Content Hub solution:

Deko old website design

Results:

The website rebuild and marketing strategy boosted traffic, improved lead generation and quality through HubSpot automation. Brand awareness grew, conversion rates improved, helping Deko achieve its goals and drive customer acquisition.

Details:

Company name:

Deko Pay

Domain:

www.dekopay.com/

Company Size

Mid-market (25-200 employees)

Region

United Kingdom & Ireland

Industry:

Financial Services

Features:

Integrations / API Forms Landing Pages

HubSpot Products:

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