BioStrata are life science marketing experts. They’re known for delivering powerful, engaging campaigns, backed up by the industry expertise of both scientists and marketing professionals. They approached Blend seeking a fresh website design that displayed their unique value proposition and promoted their services with clarity and confidence. We built them a sleek new website that not only demonstrates their marketing prowess but perfectly reflects their affinity with their target audience.
BioStrata’s previous website lacked the creativity to showcase their wealth of experience and credibility within the life sciences sector. Its outdated design didn’t reflect their value proposition, which failed to do justice to their calibre.
BioStrata created the strategy, messaging, and copy, while Blend crafted a visually striking website that reflects the expertise, experience, and passion of the agency. Subtle animations, abstract imagery, and a tree diagram format were used to enhance the scientific aspect of their brand and establish their unique identity. The navigation was overhauled to improve user experience. We advised on the structure of key copy sections, introducing clear CTAs for an intuitive customer journey.
BioStrata now have a distinct website that perfectly communicates their unique value proposition. Their authority is on full display, underpinned by strong, pronounced branding. Customers can now navigate and engage with their content with ease.
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