Problem the company had:
The Room’s old website was outdated, confusing to navigate, and wasn’t well optimised for conversions. It also didn’t reflect The Room’s tone of voice, which was all about passion and authenticity.
The Hubspot CMS solution:
Blend wrote, designed, and built a new website from scratch.
To improve the user journey, we split the website and navigation into two sections: brands and influencers, each with their own landing pages, resources, and colour schemes. Distinct calls to action for each section create clear and targeted conversion points.
We wrote powerful copy to convey the Room’s message of finding true love in authenticity and used animation to give the design a modern and interactive feel.