The Room is a marketplace that connects influencers with the brands they genuinely love. It’s a space where brands and their advocates are rewarded for being true to themselves. However, The Room’s old website didn’t reflect the quality of its platform or provide a smooth user journey for its two key audiences. So, they asked Blend to create a new website that would better showcase its vision of authentic brand love.
The Room’s old website was outdated, confusing to navigate, and wasn’t well optimised for conversions. It also didn’t reflect The Room’s tone of voice, which was all about passion and authenticity.
Blend wrote, designed, and built a new website from scratch. To improve the user journey, we split the website and navigation into two sections: brands and influencers, each with their own landing pages, resources, and colour schemes. Distinct calls to action for each section create clear and targeted conversion points. We wrote powerful copy to convey the Room’s message of finding true love in authenticity and used animation to give the design a modern and interactive feel.
The Room’s new website now reflects their bold vision. An improved user journey means visitors can easily find relevant services and information.
Share
Facebook
Twitter
LinkedIn
Email