Website redesign reinforces updated brand and positioning

Equiem partnered with Blend to redesign their website, reflecting a shift in positioning and branding to better meet market demand.
The homepage delivers a straightforward message, complemented by product and lifestyle images that effectively connect with the target audience.

Details:

Company name:

Equiem

Industry:

Software

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Equiem required a website overhaul to reflect their updated positioning and branding. They partnered with Blend to create a website that would effectively showcase their new brand identity and positioning online.

Problem the company had:

Equiem had recently repositioned their business and were in the midst of a rebrand. Because of this strategic repositioning, their existing website no longer aligned with their new focus and brand identity.

The Hubspot Content Hub solution:

The updated design, content, and visuals all work together to convey Equiem's revamped positioning with clarity and impact. When you get into the website, the user experience makes it easy for visitors to explore Equiem's offering, while optimised conversion paths capture high-intent demos to increase pipeline.

Results:

Equiem's new website strategically aligns with their updated positioning and branding. Plus, its flexible build ensures it can easily grow and scale alongside Equiem's future requirements.

Details:

Company name:

Equiem

Industry:

Software

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

More Software HubSpot Content Hub website examples:
Driving Algorand's vision with a bold website redesignDriving Algorand's vision with a bold website redesign
Software
Company: Algorand
Agency: Blend | The HubSpot Website Agency
Algorand recently refreshed its brand and aimed to merge its separate websites into one. They partnered with HubSpot website agency, Blend, to execute a complete website overhaul, built on HubSpot CMS.
New website built for high-intent conversionsNew website built for high-intent conversions
Software
Company: Robin Radar Systems
Agency: Blend | The HubSpot Website Agency
Robin Radar wanted to enhance their website's user experience and implement their refreshed branding. Building on their successful long-term partnership, Robin Radar worked with Blend to develop and launch their redesigned website.
New brand presence in two monthsNew brand presence in two months
Software
Company: Wire Swiss GmbH
Agency: TRIALTA
Wire is a provider of secure and encrypted chats. The messenger service is aimed at governments and critical infrastructures, for example. The CMS project included the realignment of the brand and a focus on lead generation.
Rebrand & Revitalise: BusinessOptix's Digital RenaissanceRebrand & Revitalise: BusinessOptix's Digital Renaissance
Software
Company: BusinessOptix
Agency: Betta Webs - HubSpot Web Design Agency
Betta Webs and BusinessOptix joined forces to launch a dynamic new website and brand identity, leveraging the power of HubSpot CMS for a remarkable digital overhaul that's already attracting new clients and opportunities.
Visual redesign and technical rebuildVisual redesign and technical rebuild
Software
Company: Partful
Agency: Blend | The HubSpot Website Agency
Partful recently partnered with Blend to build a new, improved website that’s redesigned visually and rebuilt technically, creating a better experience for users and editors.