Website redesign reinforces updated brand and positioning

Equiem partnered with Blend to redesign their website, reflecting a shift in positioning and branding to better meet market demand.
The homepage delivers a straightforward message, complemented by product and lifestyle images that effectively connect with the target audience.

Details:

Company name:

Equiem

Industry:

Software

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Equiem required a website overhaul to reflect their updated positioning and branding. They partnered with Blend to create a website that would effectively showcase their new brand identity and positioning online.

Problem the company had:

Equiem had recently repositioned their business and were in the midst of a rebrand. Because of this strategic repositioning, their existing website no longer aligned with their new focus and brand identity.

The Hubspot Content Hub solution:

The updated design, content, and visuals all work together to convey Equiem's revamped positioning with clarity and impact. When you get into the website, the user experience makes it easy for visitors to explore Equiem's offering, while optimised conversion paths capture high-intent demos to increase pipeline.

Results:

Equiem's new website strategically aligns with their updated positioning and branding. Plus, its flexible build ensures it can easily grow and scale alongside Equiem's future requirements.

Details:

Company name:

Equiem

Industry:

Software

HubSpot Products:

Content HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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