From the ground up, the new Mt Buller website was crafted on the Hubspot platform, chosen for its robust infrastructure, top-notch security features, CRM access, and segmentation opportunities. The ID Digital Agency team delved deep into every aspect of the Mt Buller business — from lift passes to accommodation, from winter trails to summer activities. The launch of the summer season was first, then the winter season followed suit - bringing with it exciting new features and enhancements.
Mt Buller's old site lacked flexibility and ease of management. The new site, developed by ID Digital Agency, revolutionised their online presence, enabling seamless updates and enhancing the customer experience.
The team at ID Digital Agency collaborated closely with Mt Buller stakeholders and third-party integration teams to ensure alignment between platforms, determine middleware requirements, and formulate strategies to elevate Mt Buller's online presence. The resulting website offered increased flexibility, ease of management, and an enhanced user experience for Mt Buller's customers and visitors.
The website has seen an incredible response where visitors are looking at more pages, exploring the full offering of the mountain and converting at faster speeds. On the backend, admins are managing content easily and actually enjoying the process.
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