Swimming Pool Kits Direct

Build to maximize our use of Hubspot CMS and CRM, this site allows customers to easily research prices and learn all about a new swimming pool. Swimming Pool Kits Direct are the leading Australian Fibreglass swimming pool company since 2013.
A typical fibgreglass pool from swimming pool kits direct

Details:

Company name:

Swimming Pool Kits Direct

Industry:

Ecommerce

Overview:

We transformed the Swimming Pool Kits Direct website with a new brand identity and a user-centric, responsive design integrated with HubSpot. Key features like a pool price calculator and automated sales workflows drove a 578% increase in lead generation and an 813% rise in traffic. Our targeted ad campaigns delivered a 2506% ROI, enhancing customer engagement and setting a new benchmark for excellence in the industry.

Problem the company had:

The old website was tired and on another platform and loosely integrated with the previous CMS. The owners wanted to revolutionise their digital platform with best of breed tools, that can allow them to grow their business without more staff.

The Hubspot Content Hub solution:

Give more control back to customers. Allow them to research in their own time, then figure out pricing and equipment options that will suit them. When they finally are ready to talk to us, they are well armed to have a great high quality conversation.

Results:

In nine months, we saw an 813% increase in traffic and a 578% surge in lead generation, alongside a 2506% ROI from finely tuned advertising strategies. These transformative results were complemented by a significant 51% bounce rate reduction.

Details:

Company name:

Swimming Pool Kits Direct

Industry:

Ecommerce
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