Pulpstream is a business process streamlining platform that allows companies to digitally transform their business by modernizing and digitizing their workflows without writing any code. After initial growth in its brand based on conferences and events, Pulpstream turned to SmartBug Media® to build a website that allowed it to broaden the audience to which its services would resonate while still speaking to the core industries and decision makers that are the foundation of its customer base.
After developing a strong initial customer base through word-of-mouth sales and in-person business development, Pulpstream needed a way to share its solution and benefits with a larger audience.
The Pulpstream website was migrated to Content Hub to support other marketing efforts and to form the basis for the expansion of the discoverability of the company. The renewed site was optimized to increase search engine visibility, leverage new content and graphics to educate and drive interest among target audiences, and inform current customers of additional features and capabilities of the Pulpstream platform.
Our creative team thoughtfully chose images, colors, and fonts and developed new copy that aligns with our forward-thinking client’s brand. The result is an updated, informative, and easy-to-use website that resonates with Pulpstream’s audience.
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