Breathe is the leading UK developer of HR SaaS for SMEs. The company approached Blend to redesign its website as it migrated from WordPress to HubSpot, with the aim of improving conversion rates across the funnel. As part of this project, we developed a new directory page to help Breathe promote its HR partners.
Breathe had strong relationships with 199 partner companies, but no effective way to promote them. It wanted to catalogue all partners on its website, so visitors could easily find local HR support relevant to their sector.
Blend developed the design and functionality of the directory page from scratch using HubDB, a powerful feature of HubSpot’s CMS Hub. This included all the fields in the directory, as well as a filtering system that enables users to view partners by county and requirements. We designed the directory to be simple for both visitors to use and Breathe’s team to maintain. It can add new partners quickly and intuitively with just a few clicks.
The portal showcases 588 of Breathe’s partners. The new directory has increased the visibility of partners and made it easy for users to find HR support. This has helped Breathe reach a wider audience through its partner network.
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