For nearly 50 years, Valet Custom Cabinets & Closets has provided the San Francisco area with custom cabinetry and closet solutions personalized for each of its clients’ lifestyles and needs. The company turned to SmartBug Media® to create a website that celebrates Valet’s portfolio of designs and drives visitors to its lookbook and onward to schedule a design consultation.
Valet is known for creating functional and beautiful, yet budget-minded spaces. The company required a redesigned website to reflect those principles.
To highlight new, lighter brand guidelines, SmartBug® emphasized white space while weaving the Valet logo throughout the website. In order to preserve image quality while providing an excellent user experience, our development team optimized the site by lazy loading images so that they only fully load when the user needs them. The design also uses a “Your Space” mega menu with common spaces, plus sub-navigation anchor text that links site visitors to examples of specific features in each space.
Visitors to the new Valet website are pushed into project galleries via a seamless path from portfolio pages to the lookbook and additional resources.
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