In the last 10 years, D-BOX went through 8 websites. This time, to focus on a lead-gen strategy, they needed to create a website that would demonstrate and define their abilities on an efficient, easy-to-manage and secure CMS platform. To optimize the user experience, they created a self-service knowledge base that would help solve customer problems. Being in 6 industries, the marketing team had to be efficient, they centralized their efforts with the right marketing tools (list, dashboard, LP).
D-BOX’s entire website wasn’t intuitive, there was no autonomy in managing content, a lack in the user experience and the service offering was not clear. They also had too many phone calls coming through the customer service department.
Globalia developed the website entirely with custom modules on HubSpot's CMS, offering the flexibility D-BOX was looking for while providing a personalized and secure experience. The UI/UX were improved to help the navigation and to increase conversions. Globalia proposed a new content structure and navigation menus, they used smart content features, built-in SEO tools, multilingual content, and more. Today, all sectors have their place on the home page, and each has an adapted content structure
D-BOX had great success with 140% increase in users, 100% increase in page views, reduce the page load time by 54% and increase by 188% in organic traffic. They achieved a 305% increase in goal completion and 1,752% increase in the number of leads.
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