Cannabis retailer benefits from strategic web redesign

Blum is on the front line of social change -- building a world where you can trust your cannabis more than your food. The place you visit for trustworthy products and services in an inviting retail environment that feels normal because it is normal.
Grow with Let's Blum

Details:

Company name:

Blum Dispensaries

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

The initial project was to redesign the front-facing site. Soon, we discovered that there was much more needed. We had to integrate their site with HubSpot, Salesforce, their eComm platform and their customer loyalty program. Through implementing chatbots for preorders and leveraging on-location, tablet-only landing pages with multi-step HubSpot forms, we were able to increase their organic opt-ins significantly.

Problem the company had:

Blum dispensaries had an outdated site and a disconnected tech stack. Through a strategic redesign, we helped elevate their brand and increase user engagement through innovative use of several different HubSpot functionalities.

The Hubspot CMS solution:

We designed a brand forward user experience that centered around their two primary personas. Through innovative use of the HubSpot platform, we used many different functionalities like chatbots for preorders, nurturing workflows for new organic opt-ins, API integrations with their connected tech stack, a blog for thought leadership, and on-location lead magnets for opt-ins.

Results:

We saw an immediate increase in their contacts, higher engagement through the website as demonstrated by analytics and heat map tracking. Locations saw a significant increase in foot traffic and reached $1.5M over goal for Q3 2019.

Details:

Company name:

Blum Dispensaries

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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