An elite marketing agency out of Boulder, CO called Parallel Path had Streamline Brands as a client. Streamline was on HubSpot and had a scattered footprint across all their brands. The project was to redevelop all brand websites into a single Enterprise CMS portal. Parallel Path would provide the designs and leverage Revenue River for the strategic implementation and development into HubSpot. While at the same time, building the advanced functionality location microsites required across brands.
Streamline had multiple sites across multiple platforms. They did not have a clear view into the performance of each site, and their lean marketing team struggled with updating and managing all of the various brand assets.
The solution was to architect a parent or "corporate" site that provided an overview of all classes and information. Additionally a robust location search allowed users to find the nearest swim school to them. We build 10 different HubDB tables to manage all location, staff and individual class info. Each location had it's own microsite / location navigation that provided a unique user experience for all locations. We replicated this approach across all other brands for streamlined usability.
Unfortunately, our project launched at the beginning of the Covid pandemic. Many locations closed and turnover of staff was high. The capabilities gained in management of franchises helped the lean marketing team keep up with the changes to the site.
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