We handled their website migration from their existing proprietary CMS along with a total UIUX revamp to provide a more seamless user experience and to drive lead generation. Onyx Island helped consolidate and streamline multiple point solutions into a single unified platform on HubSpot Content Hub, layered upon HubSpot CRM. This not only helped end users locate the information easily on the website, this also saved time on website administration on FIA’s end.
Food Industry Asia's website was outdated. Their old site needed a refresh in order to appeal to their target audience and send them content that is relevant and useful to them. It was about time improve the ease of use of their old custom CMS.
We used HubSpot Content Hub to host the entire website, enhancing the user experience with special attention to the members portal and smart content. We have supported the segmentation of members via CRM and presentation of contextual smart content. The site was designed to improve the back end content management making the updating of the knowledge hub more seamless. We were also able to implement their lead generation strategy using freemium content matched with lead nurturing campaigns.
As seamlessly tracked in HubSpot Analytics, we have seen higher engagement after the revamp. There was a notable reduction in the bounce rate from 77.81% to 56.22%, increase in average session duration by 167.47% and increase in page views by 71.82%
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